One of our company’s core pillars is supporting the armed forces, because we know that we couldn’t do what do with the sacrifices they make. This program consists of awarding active military, veterans and/or other public service officers with their ultimate dream machine build. The intent of the program is to tell their stories and bring attention to the sacrifices these men and women make, while highlighting the importance of supporting them (Building Patriotism). We believe by building patriotism, sponsors of this program will build deep loyalty among their customers, partners and employees. Build Loyalty. Build Patriotism.